Who Owns YoungLA? Ownership & Founders Explained

Introduction

YoungLA has rapidly emerged as a powerhouse in the fitness apparel industry, becoming a preferred brand among bodybuilders, athletes, and fitness enthusiasts.

Known for its high-quality materials, stylish designs, and affordability, YoungLA competes with major athleisure brands like Gymshark, Alphalete, and Nike.

The company’s focus on delivering premium workout apparel without a hefty price tag has resonated with customers worldwide, making it a favorite choice for gymgoers and lifestyle fashion lovers alike.

Its popularity has grown exponentially, fueled by a combination of effective social media marketing, strategic influencer partnerships, and a strong brand identity that appeals to fitness-conscious individuals.

But who exactly owns YoungLA, and how did it achieve such remarkable success in such a competitive market?

Many fitness enthusiasts and industry insiders have speculated about the people behind the brand and the business strategies that have propelled it forward.

This article dives deep into the ownership of YoungLA, its fascinating backstory, its meteoric rise in the fitness apparel space, and the powerful marketing and branding strategies that continue to drive its success.

We’ll also explore its impressive affiliate marketing program, collaborations with elite athletes, and its ambitious roadmap for future growth.

Looking into the Backstory of YoungLA in a Nutshell

YoungLA was founded in 2014 with a simple yet powerful mission: to provide affordable, high-quality fitness apparel that blends comfort, functionality, and modern style.

The brand originated in Los Angeles, California, and from the beginning, its goal was to disrupt the overpriced athleisure market.

Unlike traditional sportswear companies that focused on mainstream athletic wear, YoungLA sought to create gym apparel tailored specifically for bodybuilders, powerlifters, and fitness enthusiasts.

By focusing on well-fitted, stylish designs, the company quickly differentiated itself from competitors and built a loyal customer base.

In its early years, YoungLA faced numerous challenges, including breaking into an already saturated industry dominated by big brands.

However, through smart product development, aggressive social media marketing, and a direct-to-consumer business model, the company gradually gained traction.

The founders recognized the importance of leveraging digital platforms to engage with their audience, and through strategic branding and influencer collaborations, YoungLA began making waves in the fitness community.

As demand for their apparel grew, the brand expanded its product line, introducing joggers, hoodies, compression gear, and casual wear, ensuring it met the evolving needs of fitness enthusiasts.

Ownership: Who Owns YoungLA?

YoungLA is owned and operated by brothers Ramin and Payam Mahdin.

These two entrepreneurs built the brand from the ground up, transforming it into a multi-million-dollar fitness apparel company.

The Mahdin brothers had a vision of creating an affordable yet stylish gymwear brand that would appeal to fitness enthusiasts who wanted something different from mainstream athletic brands.

By focusing on direct-to-consumer sales and cutting out unnecessary retail markups, they positioned YoungLA as a high-quality yet budget-friendly alternative in the fitness fashion space.

Despite the brand’s incredible growth, YoungLA remains a privately held company, with no public shareholders or large corporate investors controlling its direction.

This has allowed the Mahdin brothers to maintain full creative and business control over the company, ensuring that YoungLA stays true to its original vision.

They have also kept a strong connection with their customer base, using social media and community engagement to understand the needs and preferences of their audience.

As a result, YoungLA has remained a brand that truly represents the fitness community rather than a corporate-driven company focused solely on profit margins.

How the Brand Skyrocketed to Worldwide Success and Popularity

YoungLA’s success didn’t happen overnight. The brand’s rise to fame was fueled by a combination of well-executed marketing strategies, high-quality products, and a deep understanding of the fitness community’s needs.

Unlike traditional athletic brands that relied on brick-and-mortar stores, YoungLA embraced the digital age from the very beginning, leveraging social media platforms like Instagram, TikTok, and YouTube to showcase its products.

By collaborating with fitness influencers and professional athletes, YoungLA was able to reach a massive audience and build a strong brand reputation among gymgoers.

Another major factor in YoungLA’s success is its ability to consistently innovate. The brand releases new collections frequently, keeping customers engaged with fresh designs and improved fabric technology.

Their commitment to providing premium-quality materials at a reasonable price point has earned them a loyal customer base that keeps coming back for more.

Additionally, YoungLA’s ability to blend gymwear with casual streetwear has made it appealing to a broader audience beyond just fitness enthusiasts, helping the brand establish itself as a major player in the athleisure industry.

A Powerful and Effective Affiliate Marketing Program

One of YoungLA’s smartest business moves has been the implementation of a robust affiliate marketing program.

Instead of relying solely on traditional advertising, the company offers athletes, influencers, and fitness enthusiasts the opportunity to become brand ambassadors.

These affiliates receive personalized discount codes that they share with their followers, earning commissions on each sale generated through their referrals.

This not only incentivizes influencers to promote the brand but also drives massive organic engagement across social media platforms.

The effectiveness of this program lies in its authenticity. Unlike conventional marketing campaigns, YoungLA’s affiliate model ensures that real fitness enthusiasts are promoting the brand, making their endorsements feel more genuine.

This strategy has played a crucial role in YoungLA’s rapid growth, as word-of-mouth recommendations and influencer credibility have significantly boosted its reach.

By empowering athletes and influencers to become stakeholders in the brand’s success, YoungLA has built a powerful community-driven marketing machine that continues to fuel its expansion.

Reputed Athletes and A-Lister Influencers

YoungLA has strategically partnered with some of the biggest names in the fitness industry to boost its brand credibility.

The brand collaborates with well-known bodybuilders, powerlifters, and social media fitness influencers who genuinely believe in the quality of the products.

Athletes like David Laid, Andrei Deiu, Alex Eubank, and Jesse James West have all been seen wearing YoungLA apparel, further cementing its reputation as a top-tier fitness brand.

These partnerships give YoungLA a massive advantage in the competitive fitness apparel space, as athletes with millions of followers help introduce the brand to a global audience.

Beyond the bodybuilding and powerlifting communities, YoungLA has also gained traction among mainstream influencers and lifestyle content creators.

With its stylish, form-fitting designs, YoungLA’s clothing appeals not only to gymgoers but also to individuals who want athleisure wear for everyday use.

The brand’s ability to attract high-profile personalities has contributed to its rapid expansion and mainstream acceptance, making it a serious competitor to major athleisure brands.

Growing Sales and a Futureproof Roadmap for Continual Success

YoungLA’s sales have skyrocketed over the past few years, thanks to its strong digital presence and community-driven marketing strategies.

With a rapidly growing customer base, the company has continued to expand its product offerings to cater to a wider range of fitness enthusiasts.

Their website regularly sells out of popular items, indicating high demand and a strong brand following.

By maintaining a direct-to-consumer business model, YoungLA maximizes its profit margins while keeping prices affordable for customers, a strategy that has been key to its sustained success.

Looking ahead, YoungLA is well-positioned for even greater success. The brand is expected to continue expanding internationally, tapping into new markets beyond North America.

Additionally, with ongoing product innovations and potential collaborations with high-profile athletes and celebrities, YoungLA is set to maintain its dominance in the fitness apparel space.

The company’s commitment to quality, affordability, and community engagement ensures that it will remain a favorite among fitness enthusiasts for years to come.

Conclusion

YoungLA’s journey from a small fitness apparel startup to an industry giant is a testament to smart business strategies, strong branding, and a deep connection with its target audience.

Owned and operated by the Mahdin brothers, the company has stayed true to its mission of providing affordable, high-quality gymwear while leveraging digital marketing to reach a global audience.

Its affiliate program, influencer partnerships, and relentless focus on innovation have made it one of the fastest-growing fitness apparel brands in the world.

As YoungLA continues to expand and evolve, its future looks incredibly promising. With a loyal community, a strong digital presence, and a commitment to producing top-tier gymwear, the brand is set to remain a major player in the fitness industry for years to come.

Whether you’re a seasoned bodybuilder or just someone looking for stylish activewear, YoungLA has established itself as a go-to brand for fitness enthusiasts worldwide.