Who Owns Happy Dad? Ownership & Parent Company Explained

A Peek Into the Interesting Background of Happy Dad Seltzer

Happy Dad Seltzer was launched in 2021 by the Nelk Boys, a group of popular YouTubers known for their prank videos and viral stunts.

With millions of followers on social media, the group saw an opportunity to enter the alcoholic beverage market by creating a hard seltzer that resonated with their fanbase.

Unlike many seltzers that targeted primarily female drinkers, Happy Dad was designed with a more inclusive approach, featuring a standard beer can shape instead of the traditional slim cans.

This small but significant design choice helped set it apart from other seltzer brands and made it an appealing choice for a wider demographic.

Beyond just a product, Happy Dad became a lifestyle brand, heavily associated with the Full Send movement created by the Nelk Boys.

The term “Full Send” represents their philosophy of living life to the fullest, and they effectively marketed the drink as an extension of that mindset.

Happy Dad quickly gained traction among young adults who admired the Nelk Boys and their content.

The brand’s unique approach to community engagement, using social media, exclusive merchandise drops, and in-person events, played a crucial role in establishing its identity.

By leveraging their already loyal fanbase, the Nelk Boys ensured that Happy Dad would not be just another hard seltzer but a cultural phenomenon.

From Shelf to Incredible Success

When Happy Dad first launched, it sold out in multiple locations almost instantly.

The brand initially focused on select markets like California, Nevada, and Texas, where it was distributed through liquor stores, major retailers, and even exclusive partnerships with bars.

Limited availability only fueled demand, with fans traveling across state lines just to get their hands on a case.

The brand’s approach to distribution was strategic—starting in key markets where the Nelk Boys had a strong presence and gradually expanding into more states.

Instead of following the traditional advertising route, they relied heavily on word-of-mouth marketing and their online influence, making the product seem like an exclusive, must-have item.

The success of Happy Dad can also be attributed to its high-quality formula.

While many hard seltzers have been criticized for tasting artificial or overly carbonated, Happy Dad offers a smoother taste with natural fruit flavors.

With 5% ABV and electrolytes added to reduce dehydration, it provided something unique compared to other seltzers on the market.

This product innovation, combined with its strong brand identity, helped it build a dedicated consumer base beyond just Nelk fans.

As a result, Happy Dad quickly became one of the fastest-growing hard seltzer brands in the industry, competing with major players like White Claw and Truly.

Clearing the Air of Confusion Revolving Around Who Is The CEO of Happy Dad

One of the biggest misconceptions surrounding Happy Dad is the question of ownership and leadership.

Many people assume that the Nelk Boys, particularly Kyle Forgeard, are the sole owners and operators of the brand.

While Kyle played a significant role in launching Happy Dad, the business is actually structured with a professional leadership team overseeing operations.

John Shahidi, the president of Full Send and Nelk, is one of the key figures responsible for running the company.

Shahidi, along with his brother Sam Shahidi, has extensive experience in business, having previously worked in the tech and entertainment industries.

Their expertise in brand development and marketing helped transform Happy Dad from an internet-driven concept into a legitimate and scalable business.

Despite the leadership of John and Sam Shahidi, the Nelk Boys remain closely involved in Happy Dad’s growth.

They continue to be the face of the brand, using their social media presence to promote new flavors, events, and collaborations.

However, behind the scenes, the company operates with a structured team handling logistics, manufacturing, and expansion efforts.

This setup ensures that Happy Dad functions as more than just a celebrity-backed product—it is a professionally managed brand with long-term potential.

The combination of viral marketing and solid business management has allowed it to sustain its rapid growth and compete with industry giants.

Smart Marketing and Future Prospects

Happy Dad’s marketing strategy has been nothing short of genius. Rather than relying on traditional advertisements, the brand has taken full advantage of influencer marketing, podcast sponsorships, and viral content.

The Nelk Boys frequently feature Happy Dad in their YouTube videos, ensuring millions of views and organic exposure.

Additionally, they host exclusive events, sponsor UFC fights, and collaborate with celebrities to further establish the brand’s identity.

Their ability to create a sense of exclusivity has made Happy Dad more than just a beverage—it has become a status symbol within social media circles.

Looking ahead, Happy Dad shows no signs of slowing down. The brand continues to expand its reach, entering new states and exploring international distribution.

With a strong foothold in the U.S. market, there is potential for Happy Dad to become a globally recognized seltzer brand.

Additionally, the company is experimenting with new flavors and limited-edition releases to keep consumer interest high.

By maintaining its innovative marketing strategies and continuously engaging its audience, Happy Dad is well-positioned to remain a dominant force in the hard seltzer industry for years to come.

Conclusion

Happy Dad Seltzer is more than just a hard seltzer brand—it’s a cultural movement backed by one of the most influential social media groups.

The Nelk Boys, along with the Shahidi brothers, have built a company that thrives on community engagement, viral marketing, and high-quality product offerings.

While there has been some confusion about the company’s leadership, it is clear that Happy Dad operates with a well-structured team to support its rapid growth.

With its continued expansion, innovative marketing, and strong brand identity, Happy Dad is set to compete with the biggest names in the alcohol industry.

Whether you’re a longtime fan or just discovering the brand, there’s no denying its impact on the market.

As long as it maintains its connection with its audience and keeps innovating, Happy Dad will remain a major player in the hard seltzer industry.

Frequently Asked Questions (FAQ)

1. Who owns Happy Dad Seltzer?

Answer: Happy Dad Seltzer is co-owned by the Nelk Boys, with John Shahidi and Sam Shahidi managing operations under the Full Send brand. The company operates as a structured business with a professional leadership team.

2. Is Kyle Forgeard the CEO of Happy Dad?

Answer: No, Kyle Forgeard is not the CEO. While he plays a major role in promoting the brand, John Shahidi oversees the business as its president.

3. Where can I buy Happy Dad Seltzer?

Answer: Happy Dad is available in select liquor stores, convenience stores, and major retailers across the U.S. You can also check their website for specific locations and online purchase options.

4. What makes Happy Dad different from other hard seltzers?

Answer: Unlike other brands, Happy Dad comes in a standard beer can, has a smoother taste, and includes electrolytes to help with hydration. It also benefits from the strong marketing and fanbase of the Nelk Boys.

5. Will Happy Dad be available internationally?

Answer: Happy Dad has been expanding across the U.S. and is expected to enter international markets in the future. The company has hinted at plans to bring the product to Canada and other regions soon.